Written in stillness. Rooted in becoming.

I created NACÉ in a season of quiet — not from abundance, but from intention.

Not while vacationing, but while sitting with silence, doubt, and the slow ache of choosing to build something tender in a world that moves fast.

I’ve traveled far — over 100 countries, countless cities — and every scent, every moment, every landscape left something with me. NACÉ is how I’ve chosen to give it back.

Through balm, scent, and flame — I’ve distilled memory into matter.

While others shared stories of summer or success, I stayed in. Drafted formulas. Designed fonts. Sat with stillness.

I wasn’t behind. I was rooting.

And now, this is the beginning of the bloom.

NACÉ is not loud. It doesn’t rush. It doesn’t chase.

It’s for those who recognize beauty in restraint. Luxury in purpose. Ritual in the everyday.

If you’re here, reading this — thank you.

May you find something quiet and true here, too.

— Brian

Founder of NACÉ

The story beneath the surface.

This is where the stories live — behind each product, each scent, each ritual.

We trace the line between memory and matter: the kitchen where it began, the landscapes that shaped us, the hands that taught us care.

We are born from roots — not from trends.

Each ingredient, each vessel, carries a lineage.

A memory passed down in scent. A moment captured in texture.

Our roots are cultural, sensory, ancestral.

They speak in herbs, in silence, in the ritual of care.

Raíz is not just a journal.

It is memory. Intention. Inheritance.

A place to remember what was passed down — and imagine what we’ll pass on.

Because everything we make carries a root.

And everything we become starts there.

Scent as memory. The kitchen as archive.

I was born in spring — just as everything begins to bloom.

Raised in a Mexican-American home, I lived between cultures, between languages, between lands.

The kitchen was my first scent library — warm, herbal, and quiet in its care.

It’s where cinnamon met jasmine.

Where garlic lived beside chamomile.

Where guayaba leaves simmered slowly for tea, and fresh cilantro clung to wet stone after rinsing.

Scent was memory.

Texture was comfort.

Ritual was unspoken — but deeply felt.

NACÉ was born from that.

From the need for something honest, rooted, and sensory.

Not loud.

Not excessive.

Just what stays with you —

what lingers after light, after warmth, after silence.

This is not a brand.

It’s a return.

A remembering.

A making new.

Quiet care. Slow hands. Ritual over routine.

We believe in silence —

and that scent should live closer to the skin than the noise.

We believe beauty isn’t built with excess,

but with restraint.

We believe in ingredients you can pronounce,

and names you can feel.

We believe luxury has nothing to prove.

We believe a product should speak softly — and stay.

We believe that memory has a texture.

We believe in the weight of lineage, and the lightness of ritual.

We believe in slow hands, small batches, and intentional beginnings.

We believe the best formulas are remembered like recipes — not patented.

We believe perfection is not the goal — presence is.

We believe doubt sharpens, and patience refines.

We believe skin should be nourished, not polished.

We believe scent should comfort, not convince.

We believe what lingers matters more than what launches.

We believe care — real, quiet care — is a kind of rebellion.

And we believe in returning —

to what grounds us,

to what’s true,

to what remains.

— NACÉ